Whim Golf Club #4 - LA
A lot of brands in and around golf talk about "growing the game". The problem is, most of these brands approach this challenge by targeting people who already play golf - either by making current golfers look cooler or by activating at golf courses during PGA tournaments.
We take the opposite approach. We meet the non-golf community where they are and present the sport in a context that communicates a sense of belonging and drives curiosity about the sport.
In June 2021, we opened a month-long Free Golf putting green popup in the historic neighborhood of Virgil Village, Los Angeles. Over the course of four weeks we welcomed over 5,000 visitors from all backgrounds to pick up a club and play golf for free right in the city of LA.
Nobody grows the game like Whim Golf.