whimgolf

Spaces, objects, and apparel that together reposition golf in culture

Founded in 2019, Whim has welcomed tens of thousands of prospective golfers to over 600 days of Free Golf putting greens across NYC, Chicago, and LA

What truly separates Whim from other brands is what lies underfoot at the seven pop-ups it has opened across its five-year history.

CNN – August 2024

Jade Merino Long Sleeve Golf Shirt - Light Weight

$329

WHIMOWA Portable Putting Green

$8,800

Natural Merino Long Sleeve Golf Shirt

$329

Eggplant Woven Merino Golf Hat

$89

Merino Long Sleeve Golf Shirt – Light-Weight

Light-Weight Merino Long Sleeve Golf Shirt

$309

Whim, with its golf-inspired but not performance-driven clothes, has broken through to the broader fashion industry.

Wall Street Journal

Milan Design Week

La Cupola

Presented at Milliony Arlekina during Milan Design Week 2026, is Whim’s first unplayable putting green — a gallery-spanning hemisphere shaped sculpture designed by Will Gisel. Like every shot in golf, “La Cupola” forces the spectator to interact with a spatial environment they have never encountered before, underscoring the inherent tension of the game.