Whim is more a creative process than a brand. Our brand is a creative process.
True to the nature of the process, it has taken several years for us to develop this new understanding of Whim. The process birthed our understanding of it. Whim Golf, the product and experiential design company, is a byproduct of Whim.
Whim relies on two distinct elements. First, our swarm. Second, its gravity.
Our process looks like a swarms in nature - the phenomenon when members of a species are in constant communication as they move together instinctively to form improvisational shapes. As a core duo, we communicate, improvise, and work in real- time, all the time. Our circular work flow produces an artificial gravity that attracts an evolving cast of friends, participants, and collaborators who join the swarm and in turn affect its resulting shape.
Everything we do responds to people around us. We give anyone who arrives in our orbit the opportunity to nudge our process that never stops. The gravity produces unpredictable results through hybridity of cultures.
Our brand is this process. This process is our brand.
