Brand Overview and The Art of Golf

Whim Golf is a Made in USA apparel brand, design studio, and creative consultancy focused on delivering the best products on the market and growing the game.

  • Whim Golf Club #2, NYC, 2019

    Whim Golf Club #2, NYC, 2019

  • Ceramic Ball Washer - Dean Roper

    Ceramic Ball Washer - Dean Roper

We produce experiences, design goods and apparel, and collaborate with renowned artists on works that provoke people to reconsider who belongs in the game. Our work depends on tasteful and compelling design principles that appeal to golfers and non golfers alike. Whim Golf enters its 5th year in business with a two pronged focus: first, being the premier Made in USA natural fiber golf apparel brand and second, expanding its Free Golf initiative to catalyze meaningful growth of the game at a grassroots level. CNN wrote a great article about our history and Free Golf Initiative in Fall 2024

Putting Goals

Our FREE GOLF installations provide unprecedented free access to the sport in dense urban areas of major US cities, but also liberate a sport that has been held hostage by the general public's misconceptions over who belongs in the game, resulting in part from the powers who govern and control golf. FREE GOLF presents the game in a way that meets people in urban areas *more* than halfway, inviting them to make their own determinations about their place in the game.

Laser Cut Cardboard Single Golf Ball Packaging

  • Broken Tees from Arcadia Bluffs, 2019

    Broken Tees from Arcadia Bluffs, 2019

  • Whim Naismith - Peach Basket Golf Green, 2021

    Whim Naismith - Peach Basket Golf Green, 2021