Our Reebok Classic design draws inspiration from an image of a golf ball flying through the sky. We took our favorite swatches of ~blue and ~white to design a sneaker in a balance of leather suede and nylon. True to our design ethos, we worked to design a good-looking sneaker that stands out through anonymity - no more, no less. The design reminds us of something we might buy as a back-to-school sneaker in a mall in 2003.
In reflecting on our “Free Golf” work at the driving range, we discovered that our design visualizes a critical moment in the trajectory of a beginner golfers’ career – the first time they hit the ball off the ground into the air. This first-ball-in-flight beginner golfer experience represents a universal moment in life - the first small success which feels huge after the trial and error that comes with trying something new. This small success feels amazing and entices the person to keep going. Whim Golf exists to shine a light on these parallels between sport, art, and life.
