Whim Golf

Whim Golf is a design studio dedicated to the golf industry with its own high-fashion clothing line.

We shape the future of golf as a more accessible game.

Work with us

Strategy consulting

Brand development

Clothing design

Creative direction

Graphic design

and more

Our vision stands firmly at the intersection between art and sport as we seek to bring together otherwise fragmented audiences into a place of empathy and understanding.

In many ways, golf is a game that divides. You live up to par or you do not, you’re a member of a club or not, you play or you don’t play. Whim Golf seeks to shift the perception of golf as a divisive game through clothing design. By refreshing the narrative around golf, we invite new individuals to participate in a truly timeless game that embodies admirable values.

Golf promotes conscious repetition, longevity, mental toughness, harmony between nature and sport, and most of all, a whimsical attitude to “just swing”. People from all backgrounds can benefit from participating in the game of golf.

We believe in making products that last. In contrast to the fast-fashion industry that hamstrings sustainability on Earth, we promote a way of life where people buy less and buy better. Our products age properly and minimize the number of purchases you need to make. We’re a style company, not a fashion company. Product versatility and lifespan take precedent over trends and seasons.