Nature's Premier Technical Fabric

The secret of wool lies in the structure of its fibers, which absorb moisture, insulate against heat and cold, resist flame, and maintain their resilience through it all. Unlike cotton, linen, silk, and polyester, wool fibers are covered with tiny scales that look like pinecones as seen in the image below from National Geographic 1988. The scaly surface repels liquids and yet the core of wool fiber is highly absorbent, taking in 30% of its body weight in moisture. Synthetics, by contrast, hold as little as 2%.

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We source all of our wool from ranches that are certified under the Responsible Wool Standard and NATIVA-Shaniko Regen, ensuring the highest standards of welfare for the sheep and regenerative farming practices for the land they graze on. For our ranchers, sustainability isn’t a trend—it’s a way of life and a means of producing premium wool while maintaining integrity of the land for years to come. Merino Wool is both extremely durable and completely biodegradable, reinforcing its position as a truly sustainable material. 

Merino wool delivers superior technical qualities. Unlike synthetic fabrics, it’s inherently thermoregulating and anti-bacterial. This means it naturally wicks sweat, fights odor, feels breathable when it’s hot, and insulating when it’s cool. The fine, flexible structure of Merino wool fibers impart a soft hand without ever feeling itchy. An extra springy crimp distinguishes American Merino Sheep wool from that of their peers in Italy or New Zealand. Experts say American Merino sheep tend to eat more than foreign Merino sheep which leads to this extra springy fiber. The resulting bounce empowers us to make 100% Merino jersey fabrics with a natural stretch and resilience.